Our Story
Hello, I’m Rebecca, founder of Frutteto Italia.
It all started when I was struggling to find something wholesome yet delicious to eat at breakfast time. Staring at the sugary jam lurking in the cupboard, I wondered…
Why is there so little fruit in jam? Even the premium preserves are only half fruit!
So I started experimenting
I found that when I doubled the amount of fruit in the recipe, I could take out the refined sugar. There was simply no need for it.
I also realized that cooking jam the traditional way, by boiling it on a hot stove, does not help to preserve the flavour nor the aroma of fresh fruit.
Better to make it under pressure so that the cooking temperature can be lowered.
The result was nothing like the jam in my cupboard. It tasted of fresh fruit. Crushed.
That became the idea at the heart of Frutteto Italia.
FROM ITALY WITH LOVE
I have lived in Italy for 24 years, raising my family here.
I love how Italians think about food. The importance of seasonality, simplicity, seeking out the best ingredients and knowing their provenance.
These ideas are woven into Frutteto, why I care about where and how our fruit is grown.
We start with the best tasting organic fruit grown as locally as possible. Our apricots come from Romagna, our strawberries from Campania and our oranges from Sicily.
Then we double the quantity, cook it gently in small batches, so the fruit still tastes of itself.
Female founded and owned
I started Frutteto Italia in 2014 and still run the business today.
You can now find Frutteto in independent health food and fine food shops across the UK. The business has grown, but the quality hasn’t changed.
Frutteto is independently owned and self funded, so there are no outside shareholders or investors asking us to cut costs or compromise quality in pursuit of higher margins.
I make the decisions about what goes into our jars and how the range develops. That means I can keep choosing premium quality fruit and using as much of it as possible.
Taste the difference for yourself.
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Share all of your fruit filled adventures with @fruttetoitalia.
