Privacy Policy
We are The Fruit Tree Ltd and our contact details are written at the end of this policy.
We are committed to protecting and respecting your privacy.
This Privacy Policy will explain how our organization uses the personal data we collect from you when you use our website and other branded properties. It applies to our marketing activities as well as to the products and services sold by us from time to time.
Please read the following carefully to understand our views and practices regarding your data and how we will treat it. By using our website or other properties you consent to the collection and use of the information you provide to us, as outlined in this Privacy Policy.
We may change this Privacy Policy from time to time and without notice, so make sure you check back occasionally.
If we change our Privacy Policy, we will publish those changes on this page. If you have any questions or concerns about our collection, use or disclosure of your personal information, please contact us at rebecca@thefruit-tree.com.
What data do we collect?
The Fruit Tree Ltd collects the following data:
• Personal identification information, which means any information that may be used to identify you, such as your name, title, phone number, email address, postal address.
How do we collect your data?
You directly provide us with most of the data we collect. We collect data and process data when you:
• Voluntarily complete the form on the ‘Contact Us’ page of this website.
• Voluntarily complete a customer survey or provide feedback on any of our message boards or via email.
• Use or view our website via your browser’s cookies.
We use cookies and tracking technologies to obtain personal information when your web browser accesses our websites or advertisements and other content served on our behalf on other websites.
We may use profiling techniques to collect information about how you use our sites and what pages you have visited.
We use cookies and tracking technologies to obtain personal information when your web browser accesses our websites or advertisements and other content served on our behalf on other websites.
We may use profiling techniques to collect information about how you use our sites and what pages you have visited.
The Fruit Tree Ltd may also receive your data indirectly from the following sources:
• Third-party platforms such as Twitter, Facebook and Instagram.
• Third party providers of advertising and statistics such as Google and Google Analytics.
• Third party sellers such as Amazon when we jointly offer services or products.
How will we use your data?
The Fruit Tree Ltd collects your data so that we can:
• Answer any enquiry you may send to us.
• Send you information about our products and any special offers.
• Administer any competition that you may have entered.
• Direct you to content within our site that we think is relevant to you.
• Provide tailored product recommendations and targeted advertising based on what you have shared with us.
• Allow you to participate in any interactive features, survey or quizzes on our site.
• Understand how you browse our website and what is of genuine interest to you in order to continually improve the experience we offer and deliver relevant content and products.
How do we store your data?
The Fruit Tree Ltd processes personal data in the UK or in the EU. All personal data processed by us is stored securely (the level of security being appropriate to the nature of the data concerned and the other relevant circumstances).
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our website and any transmission is at your own risk. Once we have received your information, we will use appropriate procedures and security features to try to prevent unauthorized access.
We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting or reporting requirements. We will delete your personal data within 30 days if you request it.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means and the applicable legal requirements.
Do we share your personal data?
We may where appropriate share your personal data with
• Appropriate third parties including:
our business partners, customers, suppliers and subcontractors for the performance of any contract we enter into or other dealings we have in the normal course of business with you or the person that you work for;
our auditors, legal advisors and other professional advisors or service providers;
credit or other similar reference agencies for the purpose of assessing your suitability or ability where this is in the context of us entering (or proposing to enter) into a contract with you or the person that you work for.
our business partners, customers, suppliers and subcontractors for the performance of any contract we enter into or other dealings we have in the normal course of business with you or the person that you work for;
our auditors, legal advisors and other professional advisors or service providers;
credit or other similar reference agencies for the purpose of assessing your suitability or ability where this is in the context of us entering (or proposing to enter) into a contract with you or the person that you work for.
• In relation to information obtained via our website:
our advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we will provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience and subject to the cookie section of this policy;
analytics and search engine providers that assist us in the improvement and optimization of our site and subject to the Cookie Notice section of this policy.
our advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we will provide them with aggregate information about our users. We may also use such aggregate information to help advertisers reach the kind of audience they want to target. We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience and subject to the cookie section of this policy;
analytics and search engine providers that assist us in the improvement and optimization of our site and subject to the Cookie Notice section of this policy.
In rare cases, we may disclose your personal data to third parties:
• In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets subject to the terms of this privacy policy.
• If we or substantially all of our assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
• If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of supply and other agreements with you or the person that you work for; or to protect the rights, property, or safety of our business or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection or credit risk reduction.
Marketing
The Fruit Tree Ltd would like to send you information about products and services of ours that we think you might like. We may collect your individual contact details (such as your email address, your user ID on social media, or your postal address) in order to send you direct marketing material in order to advertise, market or promote our goods and services (this will be subject to your prior consent where appropriate). We may combine this with other information we obtain about the things you are interested in and that are relevant to the products provided by us (for example, when you browse our website and view particular content or if you tell us what you like) in order to help us ensure that the material that we send you is relevant to what you are interested in.
If you have agreed to receive marketing, you may always opt out at a later date.
You have the right at any time to stop The Fruit Tree Ltd from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email us at [email protected].
We will never sell, rent or trade email lists with other companies and businesses for marketing purposes.
Privacy policies of other websites
The Fruit Tree Ltd’s website contains links to other websites. Our privacy policy applies only to our ownwebsite, so if you click on a link to another website, you should read their privacy policy. We cannot be responsible for the protection and privacy of any information that you provide while visiting those other websites.
Privacy policies of social media and other platforms
The Fruit Tree Ltd uses social media and other similar platforms such as Instagram and Facebook to interact with our customers. When this happens you will have a direct relationship with these platforms and agree to their terms of use. We only have information that you have agreed for us to access through these platforms. We are not responsible for these platforms and how they manage your data. Should you have any privacy related questions please contact them. If you have any questions about our social media activity please contact us at rebecca@thefruit-tree.com.
What are your data protection rights?
The Fruit Tree Ltd would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
The right to access – You have the right to request The Fruit Tree Ltd for copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that The Fruit Tree Ltd corrects any information you believe is inaccurate. You also have the right to request The Fruit Tree Ltd to complete the information you believe is incomplete.
The right to erasure – You have the right to request that The Fruit Tree Ltd erases your personal data, under certain conditions.
The right to restrict processing – You have the right to request that The Fruit Tree Ltd restricts the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to The Fruit Tree Ltd’s processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that The Fruit Tree Ltd transfers the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: [email protected].
Call us at: 01457 820756
Or write to us: The Fruit Tree Ltd, Waterside Mills, Greenfield, Lancashire, OL3 7NH.
Cookie Notice
This Cookie Notice applies to all websites, apps, branded pages on third-party platforms (such as Facebook, Instagram or Twitter), and applications accessed or used through such websites or third-party platforms (“our websites”), which are operated by or on behalf of The Fruit Tree Ltd.
By using our websites, you are consenting to our use of cookies as set out in this Cookie Notice and our Privacy Policy.
Cookies
Cookies are text files placed on your computer, smartphone or tablet to collect standard Internet log information and visitor behaviour information. When you visit our website, we may collect information from you automatically through cookies or similar technology
For further information, visit allaboutcookies.org.
How do we use cookies?
The Fruit Tree Ltd uses cookies to help us to understand what information and advertising is most useful to visitors and to improve your experience on our website including:
• Making our websites easier to use and delivering a personalized experience.
• Targeting advertising to your interests and measuring the effectiveness of advertising campaigns
• Understanding how you use our website to improve the structure and content.
• Analyzing traffic patterns to our website.
What types of cookies do we use?
There are a number of different types of cookies, however, our website uses:
• Functionality – The Fruit Tree Ltd uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.
• Advertising – The Fruit Tree Ltd uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device and your IP address. The Fruit Tree Ltd sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website.
How to manage cookies
You can set your browser not to accept cookies. However, in a few cases, some of our website features may not function as a result.
For further information about how to manage and disable cookies via your browser, you can look at http://www.allaboutcookies.org/., which contains information about the types of cookies that are generally used, what they do, how to manage them and how to disable them.
Changes to our privacy policy
The Fruit Tree Ltd keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 13th March 2020.
How to contact us
If you have any questions about The Fruit Tree Ltd’s privacy policy, the data we hold on you or you would like to exercise one of your data protection rights, please do not hesitate to contact us.
Email us at: [email protected].
Call us at: 01457 820756
Or write to us at: The Fruit Tree Ltd, Waterside Mills, Greenfield, Lancashire, OL3 7NH.
How to contact the appropriate authority
The Information Commissioner is the supervisory authority in the UK and can provide further information about your rights and our obligations in relation to your personal data, as well as deal with any complaints that you have about our processing of your personal data.
