Privacy Policy

Introduction

Welcome to The Fruit Tree Ltd. We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website and other branded properties. It also applies to our marketing activities, as well as the products and services we offer.

Please read this policy carefully to understand our views and practices regarding your data and how we will treat it. By using our website or other properties, you consent to the collection and use of the information you provide to us as outlined in this Privacy Policy.

We may update this Privacy Policy from time to time without notice, so please check back occasionally. If we make changes, we will publish them on this page. For any questions or concerns, please contact us at [email protected].

1. Data Collection

What Data Do We Collect?

The Fruit Tree Ltd collects the following data:

  • Personal identification information: such as your name, title, phone number, email address, postal address.
  • Anonymous, aggregated statistics related to the usage of our website.

How Do We Collect Your Data?

You directly provide most of the data we collect when you:

  • Voluntarily complete the form on the ‘Contact Us’ page of our website.
  • Voluntarily complete a customer survey or provide feedback via email.
  • Use or view our website through your browser’s cookies.

We may also collect data indirectly from:

  • Third-party platforms like Twitter, Facebook, and Instagram.
  • Third-party providers of advertising and analytics like Google Analytics.
  • Third-party sellers such as Amazon when we jointly offer services or products.

2. Use of Data

How Will We Use Your Data?

The Fruit Tree Ltd collects your data so that we can:

  • Respond to your inquiries.
  • Send you information about our products and special offers.
  • Administer competitions.
  • Direct you to relevant content on our site.
  • Provide tailored product recommendations and targeted advertising.
  • Allow participation in interactive features, surveys, or quizzes.
  • Understand your website usage to improve your experience and deliver relevant content.

3. Data Storage and Security

How Do We Store Your Data?

We process personal data in the UK or the EU and store it securely. Although we strive to protect your personal data, the transmission of information via the internet is not entirely secure, and we cannot guarantee the security of your data transmitted to our website. Any transmission is at your own risk. Once received, we use appropriate procedures and security features to prevent unauthorized access.

Retention of Data

We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements. We will delete your personal data within 30 days if requested.

4. Sharing of Data

Do We Share Your Personal Data?

We may share your data with:

  • Business partners, suppliers, and subcontractors for contract performance.
  • Professional advisors like auditors or legal advisors.
  • Credit or similar reference agencies for suitability assessments.

Regarding website information, we may share with:

  • Advertisers and advertising networks to serve relevant ads.
  • Analytics and search engine providers for site improvement.

In rare cases, we may disclose your data:

  • During business or asset sales or acquisitions.
  • To comply with legal obligations or to protect rights and safety.

5. Marketing

Marketing Communications

The Fruit Tree Ltd may use your contact details for marketing purposes, subject to your prior consent where appropriate. If you agree to receive marketing, you can opt out at any time by contacting us at [email protected].

We will never sell, rent, or trade email lists with other companies for marketing purposes.

6. Cookies

Cookie Notice

By using our websites, you consent to our use of cookies as described in this Cookie Notice and our Privacy Policy.

How Do We Use Cookies?

We use cookies to:

  • Make our websites easier to use and deliver a personalized experience.
  • Target advertising to your interests.
  • Understand website usage and improve content.

Types of Cookies

  • Functionality Cookies: Recognize you and remember preferences like language and location.
  • Advertising Cookies: Collect data about your visit, the content viewed, and the links followed.

Managing Cookies

You can set your browser not to accept cookies, but some website features may not function as a result. For more information on managing cookies, visit allaboutcookies.org.

7. Your Data Protection Rights

Your Rights

You have the right to:

  • Access your personal data.
  • Rectify inaccurate data.
  • Erase your data under certain conditions.
  • Restrict processing under certain conditions.
  • Object to processing under certain conditions.
  • Data portability to transfer your data to another organization.

If you wish to exercise any of these rights, please contact us at [email protected]. We will respond within one month.

8. Changes to Our Privacy Policy

This Privacy Policy is reviewed regularly. The latest update was on 13th March 2020.

9. How to Contact Us

For any questions regarding this Privacy Policy or your data:

  • Email: [email protected]
  • Call: 01457 820756
  • Write to: The Fruit Tree Ltd, Waterside Mills, Greenfield, Lancashire, OL3 7NH

10. Contacting the Appropriate Authority

For further information on your rights or to make a complaint, contact the Information Commissioner, the UK’s supervisory authority.